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We also wanted to talk the final perception, once everyone witnessed the show.  From that time, we said “Ok, lets get this going, we’re doing it at Coachella.” End of December 2011 to  our first show date which was April 15. Like I said, We conceptualize and starting batting around ideas for the hologram stuff for a Snoop and Dre show as far back as 2010. It was about four months of work and that was just the 2012 part. How many hours did you guys take in just developing the hologram itself, and making sure it would properly be highlighted on the show? There was a tribute to Nate Dogg, but it was a standard video tribute that had been done and that was leak and people misrepresented what we had done. As we started rehearsing our show more and more people behind the scenes started seeing what we were doing. That was a heightened rumor that got picked up a week before the show. There was some talk of a Nate Dogg hologram beforehand. In that time, I hooked up with Phillip Blackwell who was my creative partner and producer partner on this. It wasn’t until the beginning of 2012 that we got to green light this thing without he directive of doing it at Coachella. Dre.” Three days later he had me in the studio with Dre and I was like, “Yo, we can bring Pac back, we could bring Eazy E back, we could do some amazing stuff.” This was all the way back in 2010. I showed him a small demo of what the technology looks like. Seeing as that I’ve worked with Snoop for ten years, I immediately got in contact with his management and Snoop. But for whatever reason it wasn’t right for Far East Movement to use it at that time. With the Far East Movement, everyone was floored with what they could do.
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We were going back and forth exchanging creative ideas on how to make their live shows pop and I got an email one night from these guys saying, “Look, we want to look into hologram technology.” Just like anything else, I did my research and found this company in San Diego named AV Concepts, who has this amazing virtual hologram display. So I’m producing like their Leno shows and doing creative direction or them as well, when they did Billboard awards, when they did Much Music Awards. One of the groups i was working with at the time was Far East Movement and they had their big hit in 2010 – they continue to have big hits – but their big hit in 2010 was “Like a G6”, “Rocketeer”, and “OMG”.
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Basically, how it got organized and how that came about.Âīasically I was working on directing music video for a long time, and then in 2010 I started working on more live shows as well as continuing the music video thing.
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I know you can’t give away too many secrets, but we just want to know about the process. Let’s talk about this creation that could have possibly broken the internet and that would be the Tupac hologram.